Our Famous Originality section is a platform of special quotes from our industry and beyond we learned and remembered from today and yesterday.

“The consumer isn’t stupid, the consumer is your mother” David Ogilvy

“Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.”  David Ogilvy

“I hope I shall possess firmness and virtue enough to maintain what I consider the most enviable of all titles, the character of an honest man.” George Washington

“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.” Jef I. Richards

"Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it” Leo Burnett

“Simplify, simplify, simplify” Henry David Thoreau

 “Simplify” Luke Sullivan

“The caterpillar does all the work but the butterfly gets all the publicity” George Carlin

“The man who stops advertising to save money is like the man who stops the clock to save time” Author Unknown

“Kodak sold film, but they didn’t advertise film. They advertised memories.”

“I do not read advertisements - I would spend all my time wanting things” Franz Kafka

“Advertising is totally unnecessary. Unless you hope to make money.” Jef I. Richards

“In our factory, we make lipstick. In our advertising, we sell hope.” Peter Nivio Zarlenga

“Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.” Morris Hite

"Empty pockets never held anyone back. Only empty heads and empty hearts can do that." Norman Vincent Peale